[DOWNLOAD] "Extending the Forer Test Beyond Face Validity: An Experiential Approach to Teaching Social Science Methodology (Report)" by Academy of Educational Leadership Journal * eBook PDF Kindle ePub Free

eBook details

Title: Extending the Forer Test Beyond Face Validity: An Experiential Approach to Teaching Social Science Methodology (Report)
Author : Academy of Educational Leadership Journal
Release Date : January 01, 2011
Genre: Education,Books,Professional & Technical,
Pages : * pages
Size : 208 KB

Description

INTRODUCTION Many psychology students are familiar with the 'Forer Test'. In the test, a personality evaluation is administered and every participant gets the same personality profile as a result (Forer, 1949; Carroll, 2005). Most participants consider the profile to be fairly accurate, thinking it is a personalized profile based on the test. This face validity is due to the generally positive nature of the profile (Leung, Su & Morris, 2001), the accepted authority of the evaluator and the belief that the analysis was unique to them (Hannay, Arisholm, Engvik & Sj0berg, 2010; Dickson & Kelly, 1985). The test is used to show the problems with relying only on face validity to judge a measurement instrument or evaluation. In this exercise we go beyond the traditional 'Forer Test' lesson. We administer the 'personality test' online, and analyze the actual results from test using legitimate, established social science methods to see if indeed the test does reveal patterns that indicate latent constructs. In this way, an interesting but limited demonstration of a psychological phenomenon is used as a starting point for illustrating more sophisticated concepts. In addition to describing the basic exercise, we illustrate how it can be used in different but related behavioral disciplines within business education. Specifically we describe the basic exercise, and illustrate how it was successfully used in undergraduate and graduate management and marketing courses.